Can You Pass this Quick Google AdWords PPC Quiz?

Listen: The holidays are over, and we landed in 2007. Now 's time to see if you are really prepared for this year' s even tougher and rougher Google AdWords battlefield.

If you can answer 8 / 10 of the following questions correctly, you're probably ready. If you can not, you're probably going to be eaten for lunch by the most knowledgeable AdWords PPC Sharks this year.

Answers are at bottom of the page. No peeking, OK?

1. Google AdWords enables the following phrases in the text of the announcement;

a. "Click"
b. 'Start Here'
c. "Look here!"

2. True or false? Google
allows you to have a popup ad on your page.

a. True
b. Fake
c. Depends

3. You must optimize their Google ads for PPC;

a. CTR (clickthrough rate)
b. ROI (Return on Investment)
c. Both the CTR and ROI
d. Entertainment value

4. Mention the price of your product or service in your ad text is;

a. Recommended by Google
b. Not recommended by Google
c. Mandatory in certain categories

5. Through his site 's Home page as a page for your Google ads is one;

a. Good idea
b. Bad idea
c. Very, very bad idea

6. What sa proven effective way to ensure that your ad to appear when someone searches your competitor 's products?

a. Bid on keywords that your competitor 's brand name products or
b. Use dynamic keyword insertion
c. There is no legal way to do this

7. Which of these should consider the major weaknesses in most of today 's campaign ads from Google?

a. Overbidding

b. The inadequacy of the grouping of specific keywords to ads in Google PPC

c. Weak news

8. The position # 1 in Google PPC results can often be a place so poor because;

a. Generated a lot of traffic, but lousy results when the prospect of visiting your page

b. It 's a position often impossible to achieve, as large advertisers have set up a strangle-hold in that position

c. This eliminates the beneficiary "pre-qualification" the roles played by rising position of competitors ads

d. All of the above

9. Which of the following words of research has proven the most effective in increasing a typical announcement of Google 's CTR?

a. "More"
b. 'Why'
c. 'Murderer'
d. "How

10. After a search by keyword in your ad 's URL is shown;

a. Increase your Google ad 's quality
b. Decrease your Google ad 's quality
c. It has no effect on its announcement of Google 's quality

ANSWERS

1. B. 'Start here are allowed (the other two are not).

2. B. Fake. According to Google, 'Do not allow links to pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to any window, regardless of content, that opens the original window. "(Yes, I do that there are ways around this - but we are not going to talk about" black-hat "stuff here).

3. C. Optimizing for CTR and ROI. Why? Achieving a high CTR with lots of low quality traffic that does not make no sense. But it also does not have a high return on investment and only one click a day a waste of time too? Solution to optimize the mixture of both.

4. A. Recommended by Google

5. C. Not even thinking about it. It is likely that your home page have not been adapted to make the necessary content as well as a page for your Google ads. Create a page tailored to each group of ads instead. Do not have one? Switch off your ads ... and get one!

6. A. Bid for keywords that your competitor 's brand name products or

7. B. If your ad text matches the keywords exactly, to prepare a significant boost in its Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords appear in your ads, which are highlighted in bold. In particular, try including the exact keyword (s) in the ad 's owner.

8. D. All of the above.

9. C. Believe it or not, the word 'murderer' is proved to be a real attention-getter on ads from Google. Why? Who knows - but it works.

10. A. After the search for keywords in your ad 's URL is shown to give your ad a healthy boost - for free!

Are you going? If not, well done! The rest of us, here 's the bottom line:

If you want to avoid becoming Google 's 2007 less likely to succeed, maybe' s time to brush up on our skills of Google AdWords. What are you waiting for?